Financial Clarity Rooted in Mindfulness
Welcome to Nithya Accounting, where financial strategy meets holistic well-being. I'm Elsa Fraga, your dedicated CFO advisor and yoga teacher, committed to aligning your business finances with your personal values and goals. Together, we'll cultivate a thriving business that supports your life's purpose.
Aligning Your Business to Your Vision
Elevate your business with a dedicated financial expert who understands the importance of balance. As your CFO Advisor, I provide strategic guidance to enhance your cash flow and profitability, ensuring your business growth aligns with your personal aspirations.
What is an CFO Advisor
An outsourced CFO (Chief Financial Officer) provides expert financial guidance and management for businesses that don't need a full-time CFO.
A CFO's job is to guide the business towards being a growing, more profitable and successful business.
I bring clarity and direction, helping you make informed decisions that resonate with your core values.
What A CFO Will Do for You
✔ Track your profit and cash flow monthly.
✔ Analyze what's working and what's not.
✔ Prepare and present:
✔ A Scoreboard for clear business performance insights.
✔ An Action Plan with key next steps for the month.
...all so that you will stay on track to have a growing, more profitable, and successful business.
Does This Sound Like You?
✔ Your business relies on you, or it all falls apart.
✔ You're in a Catch-22. You want to grow your business but need cash to do so; but you can't get more cash without growing your business!
✔ You don't have a simple way to know what's working - and what's not working - in your business.
✔ You don't know what to do to have a growing and more profitable business.
Are You Stuck in the Business Owner's Trap?
Many business owners face three major challenges:
✔ Cash Flow: You need funds to grow but aren't sure how to get them.
✔ Expertise: You're skilled in your field, but not in business and finance.
✔ Financial Clarity: You lack a clear understanding of your business's financial health.
It's time to shift from being just an expert in your field to becoming a empowered leader of your business. With intentional financial guidance, you can transform your business into a source of fulfillment and joy.
About Elsa Fraga, Your Financial Strategist
Hi, I’m Elsa Fraga — financial strategist, yoga teacher, and founder of Nithya Financial Solutions.
My story begins in a small town in Spain, where I got my first taste of business working as a bookkeeper while earning my degree in Business Administration. I didn’t know it at the time, but those early years laid the foundation for a career that would take me across borders, industries, and eventually, into the heart of a more mindful way of living.
Curious and adventurous, I followed an opportunity to the Netherlands and stepped into the corporate world. For over two decades, I worked in finance across different countries, immersing myself in revenue recognition, reporting analysis, and financial leadership. I learned the language of numbers fluently—but something was missing.
It wasn’t until I deepened my yoga practice that I realized the missing piece: connection. Connection to purpose, to wellbeing, to balance. And that’s what inspired Nithya Financial—a space where financial clarity meets intentional living.
Today, I blend everything I’ve learned as a finance expert with the grounded wisdom of yoga. I help purpose-driven entrepreneurs feel empowered and aligned in their financial decisions, so their business can be a true reflection of their values—and a source of joy.
Mission
My mission is to provide insightful and compassionate financial strategies services that resonate with the individual needs and values of each client. As an financial expert, business owner, and yoga teacher, I integrate a blend of professional financial expertise with the mindfulness and balance taught in yoga. This unique approach ensures that my services are not just about numbers, but about supporting the overall well-being and intentional goals of my clients. I am dedicated to fostering financial clarity and growth, guiding each client towards achieving their financial objectives while remaining true to their personal and ethical aspirations.
Vision
My vision is to redefine the landscape of financial guidance by infusing it with mindfulness and holistic well-being. I aspire to create a space where financial management is seamlessly integrated with personal growth and ethical business practices. Through my unique blend of professional financial expertise and yoga principles, I aim to empower individuals and businesses to achieve financial success while maintaining balance and integrity in their lives. My goal is to inspire a shift towards more conscious and intentional financial decision-making, contributing to a world where financial health is in harmony with personal and communal well-being.
Analytics & Insight
Using your financial data, we track your company's profit and cash flow, assessing its strengths and weaknesses. This analysis provides a clear understanding of your business's financial health every month, so you always know the steps to take next.
Strategy
We establish clear objectives to help you reach your business goals. You're not alone in this journey—your CFO will be your dedicated financial guide. You'll have a monthly meeting with your CFO, plus unlimited access for ongoing support and advice throughout the month.
We develop an action plan outlining the next steps needed to achieve your targets. This ensures you and your key team members are clear on the focus areas each month, driving your business towards greater profitability.
Action Plan
